[
 {
  "key": "matcha",
  "eyebrow": "Campaign 01 — Matcha & tea",
  "title": "Uji matcha, and the tea houses behind it.",
  "body": "Stone-milled matcha, fukamushi sencha and hojicha from Japanese tea merchants. Tea is light and shelf-stable, so freight per piece stays low.",
  "cta": "Shop matcha & tea",
  "seg": "matcha",
  "images": [
   "assets/img/639501ec40f7de9b.jpg",
   "assets/img/fcfa05c83ce46074.jpg",
   "assets/img/01b0fabc0323e802.jpg"
  ],
  "products": [
   "Fukamushi Sencha 100 g",
   "Hasami Ware Ceramic Tea Set",
   "HARIO Teapot"
  ],
  "ids": [
   "23703546-1",
   "23753021-1",
   "23713180-1"
  ]
 },
 {
  "key": "blades",
  "eyebrow": "Campaign 02 — Seki cutlery",
  "title": "Seki Magoroku. Knives, not gadgets.",
  "body": "Shirogami deba, Damascus nakiri and the 15000ST chef and santoku series, forged in Seki. Whetstones and hinoki boards to sell alongside them.",
  "cta": "Shop Seki cutlery",
  "seg": "cutlery",
  "images": [
   "assets/img/19c1d730ea5ee3ce.jpg",
   "assets/img/f49691d64a2f4bff.jpg",
   "assets/img/035577bd5003b566.jpg"
  ],
  "products": [
   "Seki Magoroku Deba Knife",
   "Seki Magoroku Kitchen Knife",
   "Seki Magoroku Chef Knife 210 mm"
  ],
  "ids": [
   "20870896-1",
   "20870762-1",
   "20870634-1"
  ]
 },
 {
  "key": "towel",
  "eyebrow": "Campaign 03 — Imabari",
  "title": "Imabari. The towel Japan protects.",
  "body": "Imabari towels — the mark checked line by line, flagged where the mill has not confirmed it. Every line shows its own freight, duty and margin.",
  "cta": "Shop Imabari towels",
  "seg": "towel",
  "images": [
   "assets/img/0a49c6e018d0d695.jpg",
   "assets/img/043e3741c1f49135.jpg",
   "assets/img/7fc7c9127d7b35e8.jpg"
  ],
  "products": [
   "Imabari Bath Towel",
   "Shimanami Takumi no Aya Bath Towel in Wooden Box (IMK-305)",
   "Imabari Moonlit Rabbit Bath Towel (TU-5530)"
  ],
  "ids": [
   "23700619-1",
   "22069725-1",
   "23752647-1"
  ]
 },
 {
  "key": "beauty",
  "eyebrow": "Campaign 04 — Drugstore heroes",
  "title": "The Japanese drugstore, at case price.",
  "body": "Hada Labo, Melano CC, Softymo, Bifesta, Hatomugi — the shelf your customers already know by name. Bought on the Tokyo wholesale floor, quoted per piece at case pack, with freight and duty estimated before you commit.",
  "cta": "Shop beauty & skincare",
  "seg": "beauty",
  "images": [
   "assets/img/4e253a31ca294c37.jpg",
   "assets/img/51d67851f5dab6be.jpg",
   "assets/img/69693f268cc0633a.jpg"
  ],
  "products": [
   "Hada Labo Sun Care 90 g",
   "Melano CC Medicated Skin Lotion",
   "Softymo Makeup Remover 200 g"
  ],
  "ids": [
   "18317117-1",
   "24079455-1",
   "20000821-1"
  ]
 },
 {
  "key": "craft",
  "eyebrow": "Campaign 05 — Table & craft",
  "title": "Hasami porcelain. Yamanaka lacquer.",
  "body": "Hasami and Mino ware from Kyushu and Gifu, and Yamanaka lacquer from Ishikawa. Small, dense, high-value pieces that survive international freight with their margin intact — and that a shop can price as objects, not commodities.",
  "cta": "Shop ceramics & craft",
  "seg": "craft",
  "images": [
   "assets/img/4641423ce41f628a.jpg",
   "assets/img/39f06fcd203d42ef.jpg",
   "assets/img/3825b95ef7f0527c.jpg"
  ],
  "products": [
   "Hasami Ware Cooking Pot",
   "Yamanaka Lacquerware Sake Cup Set",
   "Yamanaka-nuri Negoro & Akebono Donburi Bowl Pair"
  ],
  "ids": [
   "24429222-1",
   "23753010-1",
   "22069711-1"
  ]
 },
 {
  "key": "prestige",
  "eyebrow": "Campaign 06 — Prestige",
  "title": "SK-II, DECORTÉ, ELIXIR.",
  "body": "Japanese prestige skincare by the single unit, to test a listing before committing to a case. These come through a domestic prestige dealer rather than the brand owner — we label that provenance openly on the product page.",
  "cta": "Shop prestige",
  "seg": "beauty",
  "images": [
   "assets/img/721a773203b562fa.jpg",
   "assets/img/da84620b04c6ddda.jpg"
  ],
  "products": [
   "DECORTÉ Serum 100 ml",
   "ELIXIR Cream 22 g"
  ],
  "ids": [
   "23812170-1",
   "23812168-1"
  ]
 }
]